Yesterday you discovered the five main ways you can use articles to drive traffic to your site, get backlinks and pre-sell products. Now if you choose to use your articles to sell (or pre-sell) affiliate products, then your next step is to choose a suitable product. And that’s what you’ll learn how to do in this lesson.

Many new article marketers write an article first and then go looking for a suitable product to promote from within that article.

That’s a mistake.

Instead, what you want to do is:

Find a hungry market and an in-demand product FIRST…
and then write an article that fits that product like a hand to a glove.

The best way to find an in-demand product is to find out what people in your niche are ALREADY buying. Here’s how:

  • Enter your broad search terms in Google (like “housetrain a puppy” or “online marketing”). Review the top sites in your niche to see what they’re selling. If you see multiple sellers promoting a similar product, you can bet it’s an in-demand product.
  • See what’s being advertised in paid venues. If people pay money to advertise a product, the product is probably selling. Check out the sponsored results in search engines as well as classified ads in niche publications.
  • See what’s being advertised in paid venues. If people pay money to advertise a product, the product is probably selling. Check out the sponsored results in search engines as well as classified ads in niche publications.
  • Go to the ClickBank.com marketplace, enter your keywords and see which products are listed first. Those products at the top of the results are your best-selling products.

 

Tip: The Clickbank marketplace provides you with a number that’s referred to as the “gravity.” Basically, this is a number that reflects how many others are selling it. The more people who are selling it, the higher gravity. You want to choose a product with other sellers but not TOO many sellers. In other words, one that’s proven to be popular but doesn’t have too much competition. To that end, look for products with a gravity number between 50 and 120.

  • Go to Amazon.com and do the same thing as you did in the Clickbank marketplace. Again, those products listed at the top of the search results are the in-demand products.

If you are selling downloadable information products, then you can choose your products from the Clickbank marketplace. If you’re selling physical information products, you can go with a trusted affiliate program like Amazon.

If, however, you’re selling any other type of products (such as physical products services, workshops, etc), then you’ll need to find a reliable affiliate program. You can do that by searching the directory of affiliate centers like CJ.com, ShareASale.com or LinkShare.com.

If you can’t find what you’re looking for on those sites, then Google your product name followed by the either “affiliate,” “associate” or “affiliate program.”

Example: You may Google “organic gardening affiliate” (without the quotes).

Now that you have an in-demand product to promote, you can start writing articles that are related to this product.

In just a few lessons (days) from now I’ll show you exactly how to do it. But first, I’ll show you how to use your articles to promote a free offer!

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