Social media isn’t a monologue. You don’t talk “at” your prospects. And you don’t flood their newsfeeds with promos.
The hint is in the name: social. It’s a dialogue. It’s about interaction. It’s a two-way street.
Does this mean you can’t use social media to drive targeted leads and generate sales? Of course not.
It just means you need to tweak your strategy.
You can’t use the same content strategy on social media as you use with your newsletter. It’s not the same as posting an advertisement. It’s not even the same as posting content on your blog.
Because once you understand the differences, then you’ll be able to truly harness the power of social media. You’ll finally start driving qualified leads to your business. You’ll build brand awareness. You’ll boost your conversions. You’ll grow your business.
And it all starts right here, with Social Kraze
This is your complete guide to getting maximum benefit for your business from the world’s most popular social media platforms.
No more confusion about how social media marketing can benefit your business. No more guessing about what kinds of content to post. No more wasting time on a social media marketing strategy that just plain doesn’t work.
Filed under: social marketing
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